Design and Layout—Catalogs

The design and layout of a printed catalog is critical to its success.  You need to make your catalogs fun and inviting to open and read.  Yes, your purpose is to convey information to readers, but that doesn’t mean your catalog needs to be simple and boring.  With Simpleprint, the possibilities for your printed catalogs are endless!

First thing is first: grab the reader’s attention!  If you want your catalog to be read, you must first entice the reader to pick it up in the first place.  Once they are flipping through the pages, you want to make sure there is the proper balance between white space, text, and photos/graphics.  With a catalog, you have the luxury of a lot of space to work with.  But you must use your space wisely and lay out the pages properly.

Your catalog will be the most successful if you couple a great description of a product or service with a photo that supports the description.  This will give the reader the best impression of the product.  If you can show the product in use by someone who is enjoying it, all the better.  You want to show the readers that the products you are offering will better their lives in some way.  If they believe in your product, they will be much more likely to purchase it.

Remember to include your contact information somewhere within the catalog.  Give customers several different options with regards to placing an order, such as phoning it in, ordering online, etc.  You can easily put your contact phone number at the top of every single page of the catalog.  This makes it especially convenient for customers to reach you.